Top Web Trends of 2015

That today, the phrase “we live in a digital age”  has become as commonplace as “water boils at 100℃”, tells a lot about how far man has come in the technological sphere. In most parts of the world, a life without our electronic devices, without the web, without the comforts a button can bestow, is simply inconceivable. Today’s enterprises thrive on this ‘mature innovation’, reaching beyond everything. There is no limit.

The internet affords this luxury – businesses rise and fall on waves of which the internet surfers – or the customers – have total dominion over. But what makes a website tick? In this digital age, what do our veteran customers, so hard to astonish, want? Here’s the first lot of a two-part post dedicated to the trends which promise a prosperous 2015 for all web hosts out there.

Mobile Focus

Here’s something for the numerically inclined; from a recent Google Survey, 48% of users feel that if a business website did not work well on their mobile devices, it simply meant that the company could not care less about their business. This might come as a shock to the businesses who have yet to invest  in a proper web platform. Ever since Smart Phones started being what they were in fact called after, your business automatically became mobile. Keeping up with the times has simply become another way of showing you respect your customer’s lifestyle.

85% of adults believe that the mobile version of the website should look better than the browser-based one. This is not surprising when most web analytics will show the sheer volume of users accessing a website from their mobile devices. If this does not convince you yet: 57% of consumers will not recommend a company with a bad mobile website and 67% of consumers are more likely to buy from a mobile friendly website. Mobile is the way to go.

Parallex

Meet Parallex. Previously referring to a 2D effect used on video games, parallex on the web is the stimulating and engaging effect of using multiple visual layers to create a 3D effect. The background moves slower than the foreground, thus giving your web page that extra edge the user expects. It also allows the web developer to be creative – guide users to a Call of Action or direct their focus to the brand name for instance – whilst being pleasing to the eye at the same time. Parallex seems set to give 2015 a whole make over – one which speaks of elegance and style.

Infinite Scrolling

Infinite Scrolling should be another interactive trick up your sleeve. This feature allows you to put as much content on the same page as you desire; as the user scrolls, more content is uploaded as he or she reaches the bottom. Apart from being eye-catching, infinite scrolling solves the problem 66% of mobile users encounter: that a website takes too long to load. This little trick saves on loading times as it allows the website to load content little by little. This “one page fits all” layout is also perfect for the simple fact that website visitors scroll 76% of the time – thus maximizing their time, and your effort. Since the arrival of touch screens, scrolling has become second nature, while users click only when necessity dictates. The well known phrase ‘making the most of your time’ takes on a whole new meaning with Infinite Scrolling.

 

Etienne Borg

Managing Director & Co-Founder Of Webee Ltd

 

Stay Tuned for the second part of Web Trends of 2015

Running a succesful Web Design Company in Malta

Excess, Clutter and Overhead.

Upon graduating from University as an Electrical Engineer,  I luckily landed a job with International Business Machines.  IBM as it is more commonly known, is a great company; having over 435,000 employees worldwide; more than the entire Maltese population, and the revenue is more than 10 times Malta’s GDP – it has been at the forefront of technological innovation from the beginning of the computer age.  Throughout my time at IBM, I understood that albeit a big and very resource rich company, IBM lacked the very basic properties, and setup to service the local businesses in Malta.  Maltese small business worked better with small, cost-effective and lean setups.

The 400k problem.

Malta’s majority of businesses are small, employing somewhere between two and fifty people.  None of these companies afford paying tens of thousands of euros on a website; nor is it commercially viable to spend so much if they did afford it.  The audience in Malta is equally small; a mere 400,000 population, of which, maybe 40,000 will actually view you website.  In web, a website targeting 400k or 4mln, or 40mln people will cost approximately the same amount of money to develop and design.  Web Hosting will vary in cost, but the actual work needed to make a beautiful site functional and working is approximately same.  This makes the cost to develop a website for a local small business hard to justify.

Our Ethos. Small is Beautiful.

Webee Web Design Malta was setup to cater precisely for these small companies.  We setup the business on one core principle: being the best cost-effective Web Design company in Malta for Small Businesses.  How we do it:

  • we encourage working from home; teleworking using Skype and other modern tools available to keep costs low
  • we work on weekends, evenings and nights if needed on a flexi-time system making us highly accessible
  • we have a big team of developers available allowing us to scale up to as many as forty projects at one go with relative easy
  • we are a very mobile, and flexible entity capable of adjusting to specific custom requirements
  • we have a freelance design team.  Freelance designers are just better and can be chosen specifically based on client tastes
  • we have the best prices in the market
  • we have the fastest delivery time in the market
  • we are passionate about the web and about making the web work for you and your business

 

Roderick Bartolo

Director and Co-Founder of both Webee Ltd and Red Skios Ltd